Jenny Goldfarb

CEO

Jenny Goldfarb, aka Mrs. Goldfarb, is quickly becoming a central player in the plant-based food explosion. Where Beyond Meat and Impossible have largely monopolized the burger landscape, Jenny is the  primary player in the plant-based Deli sector. Born out of compassion for animals and concern for the environment, Jenny took on a vegan lifestyle several years ago, inspiring her food blog, Count Your Colors, where she cooked up different plant-based recipes every week. In 2019, she launched UNREAL DELI, and her debut product, Mrs. Goldfarb’s Unreal Corned Beef, which has exploded in the major delis, restaurants and next up: retail. She famously won the hearts of America on Shark Tank in November, scoring a deal with newly vegetarian Mark Cuban. She and Mark Cuban are both proud of their family’s roots in Romania. Keep a look out for Unreal Deli, on social media & www.unrealdeli.com