Vice President B2B & Product Marketing, Europe, Mastercard
Aleksandra Babic is a vice president for B2B and product marketing, Europe at Mastercard. In this role, she leads regional B2B events, issuer, merchant and partner marketing, as well as product marketing focusing on cross-functional initiatives across the product and sales lifecycle in order to develop, support selling and communicating Mastercard solutions and driving B2B thought leadership.
In her 12+ years with Mastercard, Aleksandra held various positions in marketing and communications in Europe and in the Middle East and Africa across brand, consumer, partner and product marketing, communications, and research and insights. Prior to joining Mastercard, she worked in marketing functions across different industries including Philip Morris, General Motors, and A1 telco, focused on driving changes and setting up marketing and communications foundations in the new territories.